An incredible clean beauty brand that has gained a cult following in the beauty world. Founded by Indie Lee herself, the brand is committed to creating clean and effective skincare products that are safe for both people and the environment. In this feature, we'll take a closer look at the history of Indie Lee, what sets it apart from other skincare brands, why it prioritises clean ingredients, and some of its best products.
How Indie Lee was founded?
Indie Lee's journey to creating her skincare brand began in 2008 when she was diagnosed with a rare brain tumour. She believed that her exposure to environmental toxins and chemicals was a significant factor in her diagnosis, and this led her to reevaluate the products she was using on her skin. She discovered that many of the products she had been using contained potentially harmful ingredients, and she began to search for natural alternatives. However, she found that many natural skincare products did not meet her expectations in terms of effectiveness and qualilty.
This realisation inspired her to create her own line of clean skincare products that would be both effective and luxurious on the skin. Indie Lee began by making small batches of her products in her kitchen and selling them at local farmers' markets. Her products quickly gained a loyal following, and she eventually launched her own brand, Indie Lee, in 2014.
What makes Indie Lee different to other brands?
Indie Lee is different from other skincare brands in several ways. Firstly, the brand is committed to using clean ingredients that are safe for both people and the environment, banning the use of over 1,300 ingredients commonly found in beauty products. All of Indie Lee's products are free from parabens, sulphates, phthalates, formaldehyde, and other potentially harmful ingredients. Instead, the brand uses natural and organic ingredients that are gentle but effective on the skin.
Secondly, Indie Lee is committed to transparency. The brand lists all of the ingredients used in its products , providing detailed information about each ingredient's purpose and benefits. This transparency helps you make informed choices about the products they use on their skin.
Finally, Indie Lee's products are designed to be both effective and luxurious. The brand uses high-quality ingredients that deliver real results, and its products are packaged in sleek, stylish sustainable packaging that looks great on any bathroom shelf.
Why Indie Lee makes clean products
Indie Lee prioritizes clean ingredients because the brand believes that what we put on our skin matters. Our skin is the body's largest organ, and it absorbs much of what we put on it. Many conventional skincare products contain potentially harmful ingredients that can be absorbed into the body and have negative health effects over time. Indie Lee believes that everyone deserves access to safe and effective skincare products, and the brand is committed to using clean ingredients that are safe for both people and the environment.
What are Indie Lee's top products?
Indie Lee has a wide range of products, but some of its bestsellers include:
- Brightening Cleanser: This gentle cleanser contains strawberry seed oil and tomato extract to help brighten and even out the skin tone.
- CoQ-10 Toner: This hydrating toner contains coenzyme Q10, which helps to improve the skin's elasticity and reduce the appearance of fine lines and wrinkles.
- Squalane Facial Oil: This lightweight oil contains squalane, a highly moisturizing ingredient that helps to lock in hydration and leave the skin soft and supple.
- I-Waken Eye Serum: This potent serum contains caffeine and horse chestnut extract to help reduce puffiness and dark circles around the eyes.
- Retinol Alternative: This hydrating face cream Rambutan for improved appearance of elasticity, firmness, fine lines and wrinkles. Paracress extract reduces the visible signs of aging while Squalane and Orange Milk Tree extract plump skin and boost moisture retention.
- Stem-cell Serum: With Plant Stem Cells from Echinacea, Centella Asiatica (Tiger Grass), and Swiss Apple this face serum helps to reduce the appearance of fine lines and boost skin plumpness. Niacinamide helps to combat a lackluster complexion and promote even skin tone. Sodium Hyaluronate and Rose Flower Water leave skin hydrated and supple
Overall, Indie Lee is a brand that is committed to creating high-quality, natural skincare products that are both effective and luxurious. Whether you're looking to brighten, hydrate, or firm your skin, Indie Lee has a product that can help you achieve your skincare goals in a safe, sustainable way.