Meet Abel, a clean fragrance brand that was started in 2012 by New Zealand-based Frances Shoemack and her partner, Michael. The brand was born out of a desire to create high-quality fragrances that were also clean, vegan, and sustainable.
How and why Abel Fragrance was started?
Abel was founded in Amsterdam by New Zealander Frances Shoemack ; "It surprised me that while I could get my hands on incredible luxurious natural skincare and make up, when it came to perfume, this just didn’t exist." - Frances. The more she learnt about the petrochemical-based industry and the toll it takes on not only us, but the environment, the more she realised that this was something she needed to do.
With São Paulo based
Master Perfumer Isaac Sinclair, Abel brings the world’s cities 100% natural perfume that is modern, chic and long-lasting.
What is the ethos behind Abel?
To create the world's best natural perfume. The ethos behind Abel is to create fragrances that are as clean and sustainable as possible, without sacrificing on quality or sophistication. Abel believes in using natural, plant-based ingredients, avoiding synthetic fragrances and other harmful chemicals. Abel is also committed to reducing its carbon footprint and using sustainable packaging.
What is different about Abel Fragrance?
Abel fragrances stand out for their unique combinations of natural ingredients and their complex, layered scents. The brand uses a high concentration of natural plant oils in its fragrances and other plant based ingredients extracted using advanced technologies, which gives them a rich, long-lasting scent that evolves over time. The fragrances are also gender-neutral, making them accessible to everyone.
Why Abel makes clean fragrance?
Abel believes that clean fragrance is better for the environment and for human health. Synthetic fragrances can contain a range of harmful chemicals, including phthalates and synthetic musks, which have been linked to health problems such as allergies, hormone disruption, and even cancer. By using natural, non-toxic ingredients, Abel is able to create fragrances that are not only safer but also more sustainable.
Which Abel fragrance's are the most favoured?
Abel has a range of fragrances, each with its own unique scent profile. Some of the brand's most popular fragrances include
- Black Anise, which has a sophisticated, decadent scent with notes of cherry and black currant together with hero notes of tobacco and star anise.
- Cyan Nori, not widely used in the fragrance world, is created with notes of algae absolute [nori] with a burst of tangerine in the top notes. A scent that will constantly remind you of that fine ocean breeze.
- Pink Iris, which has a fresh, floral scent with notes of bergamot, pink pepper, and iris.
Why use clean fragrance and the benefits?
There are many benefits to using clean fragrance. First and foremost, clean fragrance is better for your health, as it does not contain the harmful chemicals found in synthetic fragrances. Clean and natural fragrance is also better for the environment, as it is made from natural, renewable resources and is biodegradable. In addition, clean fragrance tends to be more complex and nuanced than synthetic fragrances, making it a more sophisticated choice for those who appreciate fine fragrance.
Abel Fragrance is a brand that is dedicated to creating high-quality, fragrances that are both sustainable, sophisticated and non-toxic. With its unique scent combinations and commitment to using natural, plant derived ingredients, Abel is a brand that is sure to appeal to those who are looking for a fragrance that is as good for them as it is for the environment.